The Fun & Fit Company
About the Factory
The Fun & Fit Company, formerly known as Florida Bel, has been successfully operating since its establishment in 1991.
Over the years, the company has expanded its business, and in 1998, it acquired and introduced a modern line for roasting and baking grain products. A turning point came in 2007 when the company continued its operations under the umbrella of Delta Holding.
Driven by the desire for constant innovation and keeping up with market trends, the company expanded its product range, built a new factory, and opened a new production plant. A new chapter in the company’s history began in early 2016 when it rebranded to The Fun & Fit Company d.o.o.
The Fun & Fit Company is known for the quality and variety of its products, which are marketed under the following brands: Fun & Fit (breakfast cereals), Jumbo (snacks), and ABC (staple foods).
For years, the company has adhered to high food quality and safety standards, with compliance with the IFS quality standard exceeding 99%.
Carefully monitoring trends in the market for nutritionally well-balanced food, The Fun & Fit Company continuously expands its product offerings, particularly excelling in its muesli line, which has secured a strong place among consumers.
Over the years, the company has gained recognition as a key partner in the production of private-label products for major retail chains, both in Serbia and the broader region, and has also become a reliable supplier to major industrial clients and confectionery producers.
In addition to winning 10 awards for its “Literally for Peanuts” campaign at various domestic and regional festivals, The Fun & Fit Company was named Advertiser of the Year at the prestigious BalCannes communications festival in Rovinj in 2023.